Key steps involved in Search Engine Optimisation

Keyword Research: Identifying relevant keywords and phrases that users are likely to use when searching for information related to your website's content or products.

On-Page Optimization: Making improvements directly on the website, such as optimizing page titles, meta descriptions, headers, content, and URLs, to align with the targeted keywords and improve search engine readability.

Off-Page Optimization: Building backlinks from other reputable websites to improve the website's authority and credibility. Off-page SEO also involves social media marketing and other strategies to increase the website's visibility beyond its own pages.

Technical SEO: Addressing technical aspects of a website to ensure it is easily crawlable and indexable by search engines. This includes optimizing site speed, implementing structured data, fixing broken links, and creating an XML sitemap.

User Experience (UX): Ensuring that the website is user-friendly and provides a positive experience for visitors. Search engines consider factors like bounce rate and time on site, which are influenced by UX, when ranking pages.

Local SEO (for local businesses): Optimizing a website to appear prominently in local search results. This is important for brick-and-mortar businesses targeting customers in specific geographic areas.

Mobile Optimization: Ensuring that the website is responsive and performs well on various devices, including smartphones and tablets, as mobile-friendly websites are favored by search engines.

Content Marketing: Producing high-quality, valuable, and relevant content that satisfies user intent and attracts links from other websites.

SEO is an ongoing process, and achieving and maintaining high rankings in search results requires continuous efforts, as search engines frequently update their algorithms. Ethical SEO practices that adhere to search engine guidelines are known as "White Hat SEO," while manipulative or spammy practices are called "Black Hat SEO" and can lead to penalties or de-indexing by search engines.